Does Direct Mail Still Work in a Digital World? Part 2 of 2

Does Direct Mail Still Work In a Digital World - Part 2

If you read our recent article, “Does Direct Mail Still Work in a Digital World?”, you know that direct mail is still a critical part of a multi-channel church outreach strategy. Despite the advancements in digital marketing, direct mail postcards still offer a tangible, personal connection to your chosen audience. And because 98% of mail […]

Does Direct Mail Still Work in a Digital World? Part 1 of 2

With so much emphasis on switching to digital marketing, many churches wonder if direct mail still has a place in their ministry outreach strategy. The answer to this question is a resounding YES! It’s still very important. And, in all actuality, more relevant than ever. In Part One of this two-part series, we take a look […]

Direct Mail Church Marketing: 8 Seconds to Impress Your Audience

Did you know you have only eight seconds to snag the attention of people you are trying to reach? This “eight-second rule” is an old insider advertising tip that applies to church marketing, too. Doesn’t seem like much time, does it? Just a mere eight seconds to create awareness around your purpose and influence your audience […]


“We had 107 people for Christmas Eve! We usually run in the high 40’s lower 50’s on a normal Sunday. While families had relatives in from out of town, there were many faces in the crowd no one knew. So, the direct mail postcards did the job!”

— Pastor Boley, Lost Creek UMC, WV

3 Secrets to Effective Church Marketing (Part 2 of 3)

In Part 1 of this article, we discussed the first secret to effective church marketing: Building a Dynamic Ministry Marketing Team. Part 2 explores the best way to build a ministry marketing plan.  Secret Two: Create a Ministry Marketing Plan  The success of your marketing efforts relies heavily on creating a strategic plan in advance of your […]

Optimize Your Church Outreach Using Direct Mail (Part 3 of 3)

Church outreach using direct mail

This is Part 3 of a 3-part article, Optimize Your Church Outreach Using Direct Mail.  Read part 1 or part 2 How to Make a Great First Impression on Your Guests You’ve launched a successful campaign and you’ve begun to see new faces in your church. That’s when the real work of fellowship begins. At New Song, […]

Optimize Your Church Outreach Using Direct Mail (Part 2 of 3)

Church outreach using direct mail

This is Part 2 of a 3-part article, “Optimize Your Church Outreach Using Direct Mail.”  Read part 1 How to Use Direct Mail Postcards Effectively in Your Church Outreach Done well, a direct mail postcard should be the centerpiece of your invite strategy. In this article you’ll find: 3 Steps for Developing an Effective Church Outreach […]

Optimize Your Church Outreach Using Direct Mail (Part 1 of 3)

Church outreach using direct mail

Direct Mail is still one of the most effective tools you can use to invite your community to your church however, it’s more than just mailing a postcard. In this three part article, one pastor provides insights into how he has optimized church outreach using direct mail to grow his congregation. Hi! I’m Hal Seed, […]

Ten Reasons Why Direct Mail Is A Great Tool For Your Church Outreach

direct mail

What’s the most powerful, cost-effective way to connect with your community? The answer may surprise you. Despite all the new methods in marketing (email, social media and web ads), direct mail remains a tool that consistently outperforms most other types of advertising. And it far outpaces them in value for your spend. Want proof? Check […]

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