5 Ways Your Church Can Win at Social Media this Christmas 5 Ways Your Church Can Win at Social Media this Christmas

5 Ways Your Church Can Win at Social Media this Christmas

It’s beginning to look a lot like Christmas, and while your church may be pulling out the tinsel and Christmas wreaths for your church foyer, the holiday season is also a great time to get your church social media in tip ...

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Does Direct Mail Still Work in a Digital World? Part 1 of 2 Does Direct Mail Still Work in a Digital World? Part 1 of 2

Does Direct Mail Still Work in a Digital World? Part 1 of 2

With so much emphasis on switching to digital marketing, many churches wonder if direct mail still has a place in their ministry outreach strategy. The answer to this question is a resounding YES! It’s still very importa ...

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Creating Awareness and Attracting Visitors with Outdoor Church Signs Creating Awareness and Attracting Visitors with Outdoor Church Signs

Creating Awareness and Attracting Visitors with Outdoor Church Signs

When it comes to marketing your church, you never want to put all of your outreach eggs into a single tactical basket. That's why an integrated, multi-channel marketing approach is the key to ensuring that your efforts ( ...

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The Power Of Planning Early For Your Fall Outreach At Church

It’s never too early to plan, but it can often be too late if you truly want to be as effective as possible in your fall church outreach. In a recent survey conducted by Ryan Wakefield of Church Marketing University, over 69% of growing churches reported that they are planning their church calendar out by […]

5 Church Facebook Fails to Avoid

Facebook outreach can be a tricky business for churches who are new to social media. In addition to learning how to use a new communication tool, you’re also trying to avoid pitfalls you probably don’t even know exist. Until it’s too late. Fortunately, there is plenty of help to be found if you look in the right place — like this article, for example. To help you jumpstart your social media outreach and prevent problems before they happen, we’ve compiled five of the biggest church Facebook fails to avoid and tips for ensuring your church page looks professional, friendly and fun for every new visitor.

Church Facebook Fail #1: Setting Up Your Page as a Facebook Group

When you first create your Facebook page, it’s important to set it up so that it’s a business or organization page. This makes sure that your page is open and accessible to anyone who wants to check it out and join (just like your church). Setting your church up as a private Facebook group makes it so your page is “invite-only.” Not only does that add an extra barrier to following you that most people simply won’t bother with, it gives your church an air of exclusivity, which is not exactly a great way to share the gospel or get people to your church. Remember, first impressions matter.

Church Facebook Fail #2: Your Cover Photo Game is Kinda Lame

When someone clicks on your Facebook page for the first time, there is a whole bunch of real estate dedicated to your cover photo at the top of the page. If your cover photo is blurry, stretched out, shrunken, boring or ugly, your visitor is probably not going to be all that impressed. Make sure your photo is clear, interesting and properly sized (820 x 340) so you always make a great first impression (there’s that phrase again). Bonus points for photos that convey your church’s mission, an upcoming event or showcase something truly unique. Check out the examples below for churches who are definitely on point for cover photo success.

church facebook fails

Church Facebook Fail #3: You Rarely Ever Post Anything

If you only post once a month or less, guess what? Facebook then shows your posts less and less to your fans. That means that even on the rare occasion that you remember to share a photo or post a status update, Facebook probably won’t make it show up in the News Feeds of your fans. Why? Facebook is a business and its goal is to share fresh, relevant content that its subscribers are most likely to engage with. They have an algorithm that tracks how consistently pages post and gives preference to those who are frequent—and interesting. So, your content can’t be too generic, either. That means your barely used page could have hundreds of likes and still have very few people who ever see your content. So, be fruitful and fascinating. Post daily and do so with cool stuff people want to read (see #5 for ideas). It will pay off.

Church Facebook Fail #4: Thinking Your Videos Need to be Oscar-worthy

Facebook favors video posts the most and shows them in News Feeds before most other types of content. If you’re not posting videos because you’re waiting for cinematic perfection, then you’re missing out! Share candid videos straight from your smartphone – a message from the pastor of the week, introduce a new staff member or just something quick and quirky. Share your sermons online or share highlights from special events. Show off the culture of your church to your Facebook fans and keep your page engaging and fun.

Church Facebook Fail #5: Using Your Facebook Page as an Event Megaphone — And That’s All

Facebook, like your church, is about building relationships with others. So, behave on your page the way that you do in your church. Be friendly, welcoming and supportive. Offer helpful advice. Share humor and love and friendship. Be a place people want to be, just in a virtual space. How? Create posts that can be spread across Facebook, such as photos with meaningful messages and scriptures that help people when they are struggling or cheer them on when they succeed. Photos, like videos, are popular and keep your page in your fans’ News Feeds. They’re also super shareable and can spread your message fast! Below, you’ll find several examples of memes that are share-worthy, engaging and powerful. Need help finding these type of images or don’t have the time to post them all – we have a great tool here

Final Thoughts on Church Facebook Outreach

If you’ve read through this article and seen a few of your own church Facebook fails, don’t worry! It’s easy for you to update your page and begin working your social media like a pro. Remember, make your page easily accessible, professional-looking and welcoming. Fill it with interesting content such as fun videos and inspiring photos. And, above all, be consistent and post often. By avoiding the pitfalls and following these tips, your church will begin to see a positive impact from your social media presence.


Marisa Williams is the Social Reach Product Manager at Outreach, Inc. She has made all of these mistakes and more on social media and she is passionate about using this medium to help churches reach their communities. You can reach her at mwilliams@outreach.com.

Reach New Neighbors with New Mover Church Marketing

Reach New Neighbors with New Mover Church Marketin

Summer is moving season in the United States, and we’re helping churches everywhere learn how to reach new neighbors with new mover church marketing. More people move between the months of May and September than any other time of the year. And one of the first things they will do in once they’re settled in […]

8 Tips for Effective School Marketing

Christian School Marketing Tips

A successful school needs students—and with effective Christian school marketing, you can begin engaging parents and helping them consider your school today! Here are 8 tips that can help you lead a successful recruitment effort. 1) Brag a Little Share your school’s unique advantages with parents up front! Is your school centrally located in the community? […]

Beating the Ministry Summer Slump: Free Summer Movie Nights eBook

Summer Movie Nights

Maintaining attendance during the summer is a common problem for many pastors. Families are busy with vacations and other activities and it can be difficult to keep them plugged in. How do you compete? Summer movie nights can be the perfect way to bust the summer slump many churches experience between May and September. It’s […]

5 Key Takeaways for Building A More Effective Church Website

In today’s tech-savvy culture an online presence is vital—and you may need help optimizing your church website to help your visitors find you, get to know you and make the decision to come to your church. At Outreach, we’ve discovered that everyone can use at least some help figuring how to get their website started. […]

Summertime Church Outreach Ideas to Beat the Summer Slump

Outreach Ideas for Summer

Looking for summertime church outreach ideas to keep people involved in your church through the usual vacation slump? It can be challenging to put together long-term campaigns when so many families are busy or traveling. We’ve pulled together some great ideas — many of them one-day events — that your church can use to keep […]

8 Steps to a Vacation Bible School that Attracts Families to Your Church

8 steps to a VBS that attracts families

Can your vacation bible school do more than lead kids to Christ? I think it can and I will share how we’ve had success using summer camp to welcome new members into our church. At our church, New Song, we have four distinct goals for our vacation bible school/summer camp: Disciple the children of our church […]

Engage More Visitors with an Effective Church Website

Improve Your Church Website

Have you taken a good, long look at whether you have an effective church website lately? It could be costing you new visitors. When a potential visitor comes to your site, what impression are they getting? Is it helpful and informative? Does it look professional? According to Hubspot, nearly 46% of people say a website’s […]

Launching Well: 5 Helpful Tips for Church Planting

Without a doubt, much prayer and energy is invested in church planting. Church planting pastors are pulled in many directions, while juggling a variety of responsibilities. And all this with a limited amount of time. As church planters, we are seeking to honor God as we embrace this great challenge to which He has called […]

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