This is the second of a two-part article. Read part 1
It’s been said that Easter Sunday is like the Super Bowl for pastors, and with helpful Easter Sunday church tips, we can help make it easy to create a successful event. In part one of this series, we talked about spiritual preparation. Now, we’ll discuss preparation of the church itself. Easter has the highest attendance of any church event. This means it’s the day when your church is most visible and when you attract people who normally don’t attend. And, as the saying goes, you only get one chance to make a great first impression.
So what does it take to “wow” visitors, make a great first impression and, hopefully, attract them back after Easter?
It’s probably been awhile since you were the visitor at another church. Even when you do visit other churches, you have an advantage. You’re familiar with how churches work, what language they use and the general layout of a church building. But, there is a large population of people who have NEVER been in a church. They don’t know what to expect, they don’t know where to go and if you can’t make them feel at home, they won’t come back. Because of this, it’s important to plan your Easter Sunday service so that your first-time visitors will feel comfortable and important.
Easter Sunday Church Tips that Get Results
- Parking: If you can reserve spaces for visitors, do it and make sure they are visible. If not, have parking attendants that can help direct people to open spaces. Other attendants can greet and escort visitors to the building, where they can introduce them to your greeters.
- Greeters: You want your best greeters up front on Easter. Friendly, but not TOO friendly. Not everyone wants a hug from a stranger! On Easter, you should have enough greeters that they can not only welcome a new person, but can also leave their post and walk them into the building. They can show them around so they know where the worship center is. And if families have children, they can take the parents and kids into the children’s area.
- The Children’s Area: Parents need to feel that their kids will be well cared for and will have a good time under your supervision. Make sure your children’s area is well-organized and has good security. Make parents aware of the procedures you have in place in case you need to find them during the service. And don’t forget cleanliness. Make sure everything kid-related is clean and sanitary.
- Signage: Visitors should never get “lost” when they are in your building. You should have signs and banners that direct people to restrooms, classrooms, the visitor center, the worship area, etc.
- Friendliness: In the weeks leading up to Easter, prepare your members to be great ambassadors for your church on Easter Sunday. You should ask them to greet and make conversation with new people they encounter before and after the service.
- Upcoming Events: During your Easter service, you should promote your next sermon series, a special upcoming event or an activity that your church is going to do in the next two weeks. It’s important to give visitors a reason to come back. Be sure to plan something that would appeal to non-churched people. (This also gives your regular attendees something to talk to your visitors about. See #5.)
- Follow Up: Send a nice note or email to every visitor within a day or two of their visit. Thank them for coming. Also, let them know about upcoming events and that you will be praying for them and their family.
This Easter, don’t take your visitors for granted! Make a concerted effort to welcome them and make them feel comfortable. Following these Easter Sunday church tips, you just might find that they will still be at your church next Easter—as a regular member.